What a temper!

It’s as black as coal, is made of a unique blend of plant extracts, and is all the rage with lovers of fresh and intense sensations. But where does that personality come from?

A story that dates back to 1914

The story of the Pastille du Mineur began during the First World War, when the Verquin family opened their home to a British officer who had lived in the Indies. At the end of his stay, the officer wanted to thank them for their hospitality. He revealed to them a family secret: a traditional Indian recipe for a herbal syrup that was a very effective remedy for bronchitis.

In 1957, Georges Verquin had been a confectioner for several years. The mines in the Nord and Pas-de-Calais regions provided France with all the coal it needed. Georges knew that working deep in the mines was extremely hard on miners’ respiratory systems. Then he remembered. The Indian herbal recipe! Why not use it to make candy?

More than candy: an experience

The Pastille du Mineur was a hit with miners. In the mines, it replaced cigarettes (not allowed) and offered them a breath of fresh air. The Pastille du Mineur gradually won over other customers with a taste for robust freshness. In 2007, the Pastille du Mineur celebrated its 50th birthday and starred in a bold communication campaign targeting smokers. Take a look at the videos at www.kisucekoi.fr.